Home | Lori A Colarusso

Lori A Colarusso

Senior Visual Product Designer

Projects

Home Page Design

Visual Design & Branding

Developed and published branded home page event in adherence with style guide and branding guidelines, owning all choices and elements including typography and color palette.

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Holiday Gift Card

Visual Product Design & Branding

Designed a festive holiday gift card for Bed Bath & Beyond. The design incorporates promotional red with holiday-inspired elements like snowflakes, while staying true to the brand's identity by using the signature blues from the style guide. The result is a cheerful, seasonal card that aligns perfectly with the company’s branding and captures the holiday spirit.

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Display Ads

Visual Product Design & Branding

Created series of scalable promotional display ads for holiday events, using color to drive traffic while meeting brand guidelines, launched across multiple platforms including Yahoo!, CNN, and Google.

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Website Header

UX/UI Design

Redesigned the sitewide header adding email sign-up feature for .ca, integrating this feature to remain unobtrusive but noticeable, enabling marketing to rebuild promotional email list after being affected by Canadian Anti-SPAM regulations.

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Email Templates

Digital Marketing

Built 5 dynamic email templates, maximizing versatility, freshness, and engagement while ensuring messaging and visuals remained on-brand.

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Mobile
Customer Journey

UX/UI Design

Rebuilt UX for country selection on mobile, identifying and resolving user pain points by documenting user flow and reducing frustration caused when switching countries removed items from carts.