Visual Storytelling

As part of a project to boost organic traffic to Overstock.com via Pinterest, I designed five new ad templates using the company’s updated style guide. Although my initial role was focused on design, some of the placeholder text I created—such as "Walk softly and carry a big stick" and "Dine colonial, eat like it's 1776"—was so well-received that it was incorporated into the final ads. These Pinterest posts not only aligned with the brand's refreshed look but also resonated with the audience, contributing to a strong social media presence.